NIS America Details Anime Release Strategy

Following up on the announcement of its forthcoming anime licenses, NIS America representative Jack Niida has revealed more specific details on the release strategy the video game publisher and developer is taking in order to ensure its success.

Niida confirmed that the titles will be available exclusively on DVD for an undetermined period of time, although he didn’t rule out the possibility of Blu-ray, PlayStation Network and Zune Marketplace releases in the future, with no mention made of other download to own services such as iTunes.

The series will receive a limited print run and will be available through online specialty retailers (such as AnimeNation, RightStuf, RACS etc.) retail stores like Best Buy and Walmart will not carry these titles. The series will also be sold as box sets with half a season included in each package, mirroring Funimation’s current release model.